My 'Why'

My 'Why'

A few years back, the seed of an idea sprouted over a dinner conversation with a friend.

For those that know me, once I get an idea in my head, I can't let go...

In the weeks that followed, I found myself immersed in a flurry of note-taking, conceptualizing a business name, and securing the domain. At the time, I was juggling another venture—An Edible Life—a small food production business that demanded my full attention. Realizing the challenge of embarking on a new business journey, I reluctantly put this newfound idea on the back burner.

Then COVID hit.

While my existing business weathered the storm, I found myself merely surviving. Faced with the tough decision to sell, I took a much-needed break after the sale and decided it was time to bring my dormant concept to the forefront, cranking up the intensity.

From a young age, I've been captivated by the charm of handcrafted creations, appreciating the craftsmanship evident in artisanal products spanning woodworking, pottery, and painting.

Pinecone Box emerged as a platform to showcase various small business artisans under one virtual roof. My mission, my 'why,' revolves around uniting and supporting these small businesses that curate products that are consumable -   reusable - functional, ensuring they don't end up forgotten in a drawer.

I love the idea of choosing well and making it last. 

Ever stumbled upon a website only to be deterred by exorbitant shipping costs? Or felt the desire to curate a personalized gift but lacked the time, box/packaging, and energy to get to the post office for shipping?

Enter Pinecone Box—a solution where you can shop anytime, anywhere, curate gifts from diverse artisans, and have them beautifully packaged and shipped to your desired destination. No more delaying those thoughtful gestures; you can accomplish it all online within a matter of minutes.

It's no exaggeration that every order received by a small business owner prompts a happy dance or a surge of serotonin. Can you imagine Amazon doing that?

So, as you embark on your holiday shopping this season, pause and reflect on the 'who' and 'why' behind your purchases. In a world saturated with consumerism, make mindful choices.

In my next blog post, I will talk about how and why I source the products...stay tuned!


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